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E-commerce email marketing tactics for 2021

Scaling an e-commerce brand can be hard, and it can be challenging to stand out and get traction. But one of the critical things you can do to keep your targets on track is to make sure that you've got a comprehensive email campaign.  Now, why is email so important?  Well, when somebody visits your site if you can capture their email address and you have a prime sitting duck there waiting to go and buy your products, and of course, if they've already bought from you, and you've already got their emails so provided they've signed in and they've applied to all the GDPR guidelines, then you've also got people that you can then re-target to sell more things to. Now we know from years and years and years of experience that while email kind of comes across as a fairly old fashioned form of marketing, it's actually, in many ways, the most effective, providing it's done right.  We all hate spam.  We all hate emails that land in our inbox and fill up the inbox wi...
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