Scaling an e-commerce brand can be hard, and it can be challenging to stand out and get traction. But one of the critical things you can do to keep your targets on track is to make sure that you've got a comprehensive email campaign. Now, why is email so important? Well, when somebody visits your site if you can capture their email address and you have a prime sitting duck there waiting to go and buy your products, and of course, if they've already bought from you, and you've already got their emails so provided they've signed in and they've applied to all the GDPR guidelines, then you've also got people that you can then re-target to sell more things to. Now we know from years and years and years of experience that while email kind of comes across as a fairly old fashioned form of marketing, it's actually, in many ways, the most effective, providing it's done right. We all hate spam. We all hate emails that land in our inbox and fill up the inbox wi...
Grow Facebook page So Facebook can be such a valuable tool when it comes to growing online brands, but it's getting increasingly difficult to get good organic reach for your business Facebook posts. If you're struggling to reach your audience through Facebook , these are my five top tips to increase your organic reach , so stay tuned. So first up; What is organic reach? Well, organic reach is just the people that you reach without paid advertising, just purely based on your regular Facebook posts. So why is your organic reach? declining? Well, the first thing is that there's just more & more & more content being pushed out there on Facebook, which means that your content is more likely to be moved to the bottom of the pile. So did you know that there are over 30 billion pieces of content posted on Facebook every single month? I know, it's my blowing, isn't it? But you can see why, with that much content out there, it can be easy to get just lost in the ...