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What is on page seo blueprint 2020 for beginners, for bloggers, for a digital marketer

What is on-page seo? what difference between on-page seo and off-page seo?

on-page-seo

On-page SEO centers around upgrading portions of your site that are inside your control, while off-page SEO centers around expanding the authority of your area through content creation and gaining backlinks from different sites.

What are the benefits of doing on-page seo?


  • Helps to get rank in the first position.
  • Helps to get content user friendly.
  • Helps to get the image to optimize.
  • Helps to get the video to optimize.
  • Helps to get increase the quality of content.

How to implement on-page seo?

For implement the on-page seo everyone you should do these things on your site,

1. Not Use Stop Words.

The words which reduce our rank is known as Stop Words. If we use the stop words we get observed that our rank get down in search result(SERPs).

Where we haven't use the Stop Words?


  • Page title
  • Webpage URLs (Permalink)
  • Meta descriptions
  • Picture or Image Alt textual content



stop-word

2. OPTIMIZE PAGE/POST TITLE.

The title optimization is most important to get the best rankings on google. You have to do on-page SEO title optimization it is mandatory to do it that.


Whatever keyword you want to rank, it must be in the title of the page.


THE TITTLE LENGTH OF THE TITLE SHOULD BE 60-70


YOU HAVE TO DO NOT ENTER THE SEO STOP WORDS IN THE TITTLE.



3. META DESCRIPTION.


Meta description Seo is the second most valuable in SEO. Most people think that Google does not provide meta tags more valuable in SEO, to some extent it is correct.


If your content is good with a perfect meta description, then you get the benefit of it on the SERP(search engine.)


Meta Description shifts your post intro to the search engine of your article. The length of the meta description is 150 characters or more than.



4. Keyword Placement & density.


keyword-placement-and-density

The keyword placement on On-Page Seo is a very very important valuable thing.

If you use keywords correctly in the post, you can get the best rank.


Place Keyword on 3 Places in Blog Post:


  • Meta description.

  • Headings and Sub Headings Tags.

  • In the end paragraph of the post.



THE WAY TO USE YOUR KEYWORD IS THAT:


  • Write your article a minimum of 500-600 words and more than. 
  • Open the calculator.
  • Enter the number of your article words in your article.
  • divide that with a percentage like 1% to 5% is the best for your article ranking.
  • Then enter your keyword that times you get in the calculation.
  • Do not count the keywords which are in your Meta description, Headings, Sub Headings Tags, and permalink(link of your article).



5. Permalink (URL).


parmalink-optimization


When you do the Permalink (URL) SEO then your article is rank correctly on the best position of google. I will also tell you why should the Permalink (URL) is important for rank our article on google easily because it will help you for getting easily find your article by any user and by blogger because many of the bloggers use some keyword strategy for getting backlinks to there sites for example --> allinurl: keyword, allintitle: keyword.


6. Sub Heading.


After adding the title with the SEO then highest importance is given to the sub-heading which are the H1, H2, H3, H4, H5, H6.

You have to use a maximum of 2 subheadings in your article, you have the subheading tags in 4 to 6 words include the keyword in it.



7. Outbound links.



The links from your website to the other website that's called outbound links.


Outbound links are 2 types


1. low-quality.

2. highest quality.


High-quality outbound links are those links which are best for your website’s SEO.


Low-quality links are those links that are a danger for your website’s SEO.


For checking the outbound links quality check their domain authority (DA) and PageRank(PR).




Links form your website to your articles.


When you create your internal links accurately, then they can help your website/blog for getting high ranking on search engines(SERP).


Methods for creating the Internal Links accurately are


Use 4 or 5 links in the articles.

Link to relevant posts as soon as possible.

Write the anchor text of the links perfectly which do not view like spam links.



8. Image Optimization.


Image Optimization is so important for Fast loading website because If you add image the without doing image optimization then it will take so many times to load and without doing the image optimization then it will week your blog/website speed and it will create trouble for the user and then the user not came to your site so every blogger has to do image optimization.


How to do image optimization?


For doing the image optimization you have to compress the image then upload the image in the blog/website.


"IMPORTANT: Everyone has to upload the next generation image which will load faster than another image for creating/convert the image into next-generation you have to save that image in ".webp" extension"


Image ALT tags/text.



Many bloggers in blogging do make a mistake is that they don't use the Image ALT tags/text. We have to use the Image ALT tags/text because google does not read our image and do not read our image caption/text so on that problem the Image ALT tags/text helps them to find out the image because it will help google SERP on what's in your image and on what topic your image is? so we have to do image ALT text.


How to do image ALT tags/text.


In blogger.


  1. For adding the Image ALT text in blogger Upload your Image First.
  2. Click on the image.
  3. Click on the "Properties".
  4. Write the ALT text in the ALT text box.

In wordpress.


  1. Upload your image first.
  2. Click on the image.
  3. Select the edit link below the image.
  4. Then find out the ALT text in image edit pop-up.
  5. Write the Alt text in the ALT text/tags box.


"Important tip: You have to add your alt text by adding you have to replace the space with this "-" sign"


9. Content length.


The content length is a big factor of ON-Page SEO because the search engine (SERP) ranks that article which has more information/content but your content will rank when it is proper SEO and best & right content in it so everyone has to write great content.


How long content should we have to write for rank and google adsence approved?


We have to write the minimum 300 to 500 words by which we don't get Short content issues and get google absence approved.




9. Website/blog Speed.

google-page-insights


If you are using the WordPress platform and other platforms that need hosting then you have to buy the hosting from the right Hosting Company.

The best hosting for Wordpress.

Remove the unnecessary plugins and widgets on your blog.

Do not use and remove the not to optimize images and not compress images.

Remove the Facebook Page Plugins or other third-party plugins.

If you are using the Blogspot(blogger), then you have to design a template yourself, if it is not possible for you then you have to use the blogger default template which is a simple and attractive look and user friendly.

Do not use a template downloaded for free because they having lots of javascript and redirectors.

For doing the speed test of your website using the "Google Page Insights" and "Gtmetrix tools".




10. User-friendly Website/blog Design.



User-friendly Website/blog Design is not the part of the SEO but it is important because if you do the lots of SEO of your blog but when you don't create & select the user-friendly website/blog design & template then the SEO do not help you to your site because when do not use user-friendly website/blog template then the user not feel good & comfortable in your site they will be gone to another site which does your rank down and bounce rate also increase which create trouble to your website ranking.



This article written in the demand of Instagram audience



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